Marketing

Customer Relationship Manager - French Speaking

We’re looking for an French speaking Customer Relationship Manager to support our expansion.

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Office: Lagos

About the role

This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have SQL experience.

  • Manage internal technical and non-technical stakeholder communication (Marketing Managers, Product Managers, Designers, Copywriters, Tech team, Analysts etc.)
  • Manage the end-to-end process for lifecycle customer communication across all channels – email, push, in-app messages – from brief to execution and performance analysis.
  • Own the lifecycle communications for Wise Account customers
  • Define and analyse customer segments and create bespoke optimisation plans.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localisation process for Wise's international campaigns
  • Maintain and implement a clear A/B testing plan.

Requirements

Skills

ABOUT YOU

  • Excellent French and English skills
  • Experience in a B2C CRM role.
  • Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms
  • End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You're not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.
  • Technically-savvy with a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Qualification

Education

Bachelor's Degree (BSc)

Good to know

Preferred

  • Competency in coding HTML, CSS and Blade.
  • Experience using SQL and other analytical tools (Google Analysts etc.)
  • Experience using cross-channel marketing platforms.
  • Experience working in an international organisation.
  • Experience with B2C engagement and retention campaigns.
  • Copywriting experience.

Benefits

Perks

  • You’ll get to work in a tech startup on a mission to enable... rather than disrupt
  • We’ll arm you with all of the latest tech equipment
  • Competitive salary
  • Competitive vacation policy
  • Flexible work hours

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